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Author: Michael Brenner | Website | Twitter


Michael Brenner is the author of B2B Marketing Insider and serves as Sr. Director of Integrated Marketing for SAP. Michael's blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow him online at http://www.B2BMarketingInsider.com or on Twitter: @brennermichael.


Articles by Michael Brenner:

  • B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in

    You’ve just been handed the job of setting your company’s B2B Social Media Strategy and gaining executive buy-in across the leadership team. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Here’s a step-by-step approach approach to get your B2B Social Media Strategy started.

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B2B Social Media & Content Marketing
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