Author: Ksenia Coffman | Website | Twitter

Ksenia is sr. marketing manager at Firetide, a wireless infrastructure mesh company, where she is responsible for marketing strategy and technology solution partnerships.  She is a frequent speaker at industry events, including ASIS workshops and IWCE conferences. Read more from Ksenia at Mesh Without Wires blog.

Articles by Ksenia Coffman:

• #b2bchat Preview: eCommerce for B2B – What Lessons Can We Learn from B2C?

  As more and more of the buying cycle in B2B moves online, it surely will be soon that we’ll see more and more B2B companies not only promoting, but also selling on the web. In today’s B2Bchat (Thursday June 9) we’ll discuss what it takes to have a successful eCommerce business for B2B companies.

• Teaching Customer Marketing New Tricks – #B2Bchat Preview

  Today on B2Bchat we’ll tackle the topic of customer marketing – turning customers into spokespeople for your business. Customer testimonial remain the staple of B2B marketing – but what new and interesting developments are in this area? How can we re-energize our customer marketing programs?

• Want to Make the Most of Conferences and Expos? #B2BChat Offers Advice and How-to’s

  With the spring season of conferences and trade shows in full swing, #B2Bchat (a weekly conversation for B2B marketers on Twitter) tackled the best practices on how to manage them (and survive). Panels, business meetings, speaking sessions, trade show floor, dinners, parties – how do you balance them all?

• #B2Bchat: Making the Best of Conferences and Events – March 24, 2011

  With the spring season of conferences and trade shows in full swing, let’s tackle the best practices on how to manage them (and survive). Panels, business meetings, speaking sessions, trade show floor, dinners, parties – how do you balance them all? Join fellow B2B marketers for a lively discussion – see you at 8pm Eastern on March 24! Use #b2bchat hashtag to join the conversation.

• A Discussion On Influence #B2BChat

  For tonight’s #B2Bchat, we are again teaming up with #ARchat to revisit influence in the B2B sector. This time, however, we are taking an inward-looking approach regarding how firms themselves influence their market, the importance of defining an “influence strategy”, working with new influencers, and measuring your firms “influence impact” on the market.

• #b2bchat: 2011 Planning: To Bigger and Better Things, or True and Tried?

  Today we’ll focus our discussion on the planning and evaluation process as we gear up for 2011. Amidst the budget, resource and program planning, come up for air and exchange ideas with your B2B marketing peers. We’ll discuss the following questions: What new things did you try in 2010? What worked and what turned out

• #B2BChat: Analysts, Analyst Relations and Influencers in B2B

  Increasingly, analysts (along with consultants and strategic advisors) are playing a larger role in influencing purchasing decisions and partnerships in the vendor/B2B space, an expansion of their more traditional role as advisors to the end-user consumer community. On Thursday Oct 7, we’ll take a look at this topic with a joint #ARchat/#B2Bchat session. Specifically, what role can, or should, Analyst and Influencer Relations have in the B2B sector.

• Help Shape and Improve #B2BChat!

  It’s been 6 months since the #B2Bchat launched in March of 2010, and we need your feedback! On the next #B2Bchat, we’ll discuss if the chat is (or isn’t) meeting your needs as B2B marketers, and how we as the community can help improve it. Join us 8 pm ET on Thursday Sept 30!

• The Social Enterprise [#B2Bchat]

  During today’s #B2Bchat we’ll continue the discussion on the ‘social enterprise’ that we started on August 19. We will dig deeper into the topic, with the help of a guest speaker Steve Farnsworth.

  Join us as 5:00 PM PST.

• Want to Build a B2B Community? Twitter Chat Offers Advice and How-to’s [#B2Bchat Recap]

  Any company, including B2B, wants a strong community – to provide feedback, evangelize your brand, and stand up for you in times of crisis. But how do you build and nurture this community, where do you start with? In other words, how can B2B companies move towards being ‘social enterprises’? These were some of the questions we tackled on the last #B2Bchat.