Kipp Bodnar | B2Bbloggers.com

Author: Kipp Bodnar | Website | Twitter

Kipp Bodnar is an Inbound Marketing Strategist at HubSpot, co-author of The B2B Social Media Book, and co-founder of http://www.SocialMediaB2B.com (@smb2b).

Articles by Kipp Bodnar:

3 Key Marketing Automation Check Points
The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, their are several key factors in the success of a of marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time.

Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns.

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