Author: Kent Huffman | Website | Twitter

Articles by Kent Huffman:

• LinkedIn: How to Properly Plant It into Your Social Media Marketing Landscape [#B2Bchat]

  LinkedIn is just one of a myriad of popular tools available in today’s rapidly growing and evolving social media world. So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat, we’ll share ideas and thoughts

• #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter?

  As a professional marketer, you have to know your customers and what motivates them to make a purchasing decision. But are the buyers of products and services in the B2C world really that much different from their counterparts in the B2B world?

  In this week’s #B2BChat, we will share ideas and thoughts about B2C vs. B2B marketing.

• #B2Bchat—Sales and Marketing Alignment

  The CMO Council recently published a report entitled “Closing the Gap: The Sales and Marketing Alignment Imperative.” Among other key findings, the study revealed that “…there is an urgent need for marketing, sales, and channel management to align and embrace technologies, processes, and programs that enable wider and deeper customer conversations, as well as leverage the knowledge, influence, and access of the channel and continuously refine the delivery of products and services in the most painless, seamless, and satisfying way.”