Author: Joan Damico | Website | Twitter

Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content.

Articles by Joan Damico:

• Is the B2B Corporate Blog Dead?

  For many B2B companies, the corporate blog is the face the company’s social media and an integral part of the company’s online presence. But for other B2B marketers, the corporate blog either was never developed; or interest in blogging waned due to a lack of support or the lure of social media. However, when part of an integrated marcom mix the B2B corporate blog can help generate trust, enagagment, leads and business. Continue Reading

• How Should B2B Companies Handle Twitter “Handles”?

  B2Bbloggers provides handle advice for B2B marcom professionals. Learn how to set up Twitter handles, what B2B companies need to consider to optimize their Twitter presence. Should B2B companies use a logo or an image of a person to accompany theirTwitter handles? See examples of how several B2B companies have set up their Twitter handles. Continue Reading

• Is Your B2B Industrial Company Invisible on the Internet?

  For many B2B industrial marketers having a website is “good enough” when it comes to their web presence. However, without applying online marketing techniques, your company could be invisible on the internet. This article helps B2B industrial marcom managers increase their company’s visibility on the internet with a good three-step foundation.
  Continue Reading

• B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media?

  The reality of branding from a B2B perspective is that marketers were never really in control. The only control marcom exerts is in communicating the framework for the brand—identifying what the image should be, articulating the brand promise, etc. However, it’s the customer perception that either validates what we communicate or denies it. Continue Reading

• Should B2B SEO Include Landing Pages?

  Should B2B copywriters apply SEO copywriting techniques to landing pages, especially when an email is driving visitors to the landing instead of search? Landing pages should be optimized for conversion first and foremost; however, that doesn’t preclude SEO. Continue Reading

• 5 P’s of B2B Social Media Marketing

  The 5 P’s of B2B social media marketing help B2B marcom professionals develop a social media marketing program based on five P’s — social media policy, plan, people, persona and above all, patience.

  Learn how other B2B companies are handling social media policy, from where they’re getting the social media resources and content necessary to an effective social media program.
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• B2B Mobile Marketing… There’s An App For That

  With 6 billion mobile app downloads expected in 2010, I started thinking about how B2B marketers could benefit from mobile apps beyond brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more productive. Continue Reading

• Overcoming the B2B Marcom Manager’s Content Conundrum

  Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. Like many B2B marcom managers who are beginning a social media program, you and your already burdened staff are responsible for creating most of the content in addition to your day jobs.

  Developing a B2B social media workflow can help.
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• B2B Integrated Marcom Manager’s Role in Social Media Optimization (SMO)

  The B2B integrated marcom manager’s role is expanding thanks to social media optimization (SMO). B2B marcom managers must connect the social media objects that their companies produce. Social objects are content introduced online such as blog posts and comments, Twitter tweets, videos, etc. that can become catalysts for conversation. Continue Reading

• B2B Integrated Marketing Communications (Marcom): The Impact of Social Media

  In the past, B2B integrated marketing communications was about control—ensuring that the B2B marcom mix had consistent brand messages, tone and approach. Social media is about letting go of control but offering a framework. Learn how B2B social media has impacted B2B marcom managers.More…