Jiyan Wei | B2Bbloggers.com

Author: Jiyan Wei | Website | Twitter

Jiyan Wei is the director of Product Management forPRWeband a frequent speaker at marketing, PR and SEO events including MarketingProfs, NewComm Forum, SMX and PubCon. For more resources to help you craft a killer press release, read Jiyan’s posts and more on thePRWeb blog.

Articles by Jiyan Wei:

5 Mandates for Digital Marketing Survival
The need for multi-channel marketing continues to be the next opportunity for many marketers. Having a presence, voice and communicating to your target audience in one channel alone became ‘old school’ as many companies began connecting marketing efforts across mobile, social media, websites and email initiatives.

As marketers move toward creating and promoting messages across channels, which consumers are demanding, each should be aware of the following 5 Mandates for Survival in the Digital World.

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