Author: Jessie Johnson | Website | Twitter

Jessie Johnson is director of marketing at advertising technology company Avenue Right and community manager of adve.nu, an online network of advertising, media, and technology professionals. Her professional background includes roles as copyeditor, engagement manager, content strategist, product marketing manager, English teacher, and full-service gas station attendant. Follow Jessie on Twitter at @jjhnsn.

Articles by Jessie Johnson:

• What Satan Taught Me About Content Marketing

  Remember that English teacher who taught you to write five-paragraph essays?

  While the simple five-paragraph structure is hardly feasible (or desirable) in our marketing communications, the exercise is.

• 6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer

  Whether making a purchase decision for myself or for my company, I’m still a human. A content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale.

  The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty.