Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.

Articles by Jeremy Victor:

• Evidence: Print Is Not Dead

  One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print is becoming less relevant.

  Is that true though? Not based on the recent research by Readex Research.

• Seeing The Forest Through The Blog Trees

  The newest version of Eloqua‘s infographic, The Blog Tree, spotlights the relationships and achievements of young blogs.

  It’s an excellent example of curating content and presenting it in a unique and visually appealing way.

• The Most Social Industries

  Netprospex has released their 2011 Summer Social Business Report examining the use of social media by business people across the US.

• Corporate Blogging 101 – An Introduction To Planning Your Blog’s Content

  As the saying goes these days, everyone is a publisher, but the truth is not everyone should be. If you are gonna do it, why not do it right? Here are some tips to help you effectively plan your blog’s editorial content.

• The Content Marketer’s Alter Ego: Change Agent

  Let’s face it, no matter how many articles, books, or tweets you read about content marketing, no one is going to be able to walk into the office one day and say, “we are now content marketers.” It just won’t happen. Organizations don’t operate that way, and certainly people don’t operate that way.

• Content Marketing: Four Essential Elements To Focus On

  As the first article in my Countdown to Content Marketing World challenge, I’d thought I would set the stage by communicating what I view as the four things every B2B marketer needs to know and understand to become a successful content marketer.

• Countdown To Content Marketing World

  Yesterday marked 30 business days until Content Marketing World. I’m super excited to be going for a number of reasons but mostly for the opportunity to gather and meet with so many like-minded individuals. I love being an evangelist for content marketing and what better way to do so than to attend the first conference 100% dedicated to content marketing.

• Off To The Beach

  Hi everyone,

  I’m off to the beach for a week with the family, but before going I wanted to share a quick update with you. You’ve likely noticed that I’ve personally been on a bit of a blogging hiatus over the past couple of months. Thankfully, we have several great B2B marketing bloggers contributing. So that has helped me from going completely dark here at B2Bbloggers.com.

• The Ultimate Content Marketing Infographic

  Have you seen the latest infographic from Eloqua and JESS3, The Content Grid v2? It’s brilliant. It’s the single best piece of content I’ve seen to explain the process of content marketing.

• Will Facebook Be Effective For B2B Marketing?

  One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variable to consider, but starting with these three important b2b social media questions should help.