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Articles by guestblogger:

• Colin Warwick shows how a B2B company makes the first page on Google

  Posted With Permission From David Meerman Scott. Original Post 8-19-2009 at WEBINKNOW

  

  Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections.

  As he was working on his marketing plans, he came to the realization that traditional business-to-business marketing like tradeshows are expensive and increasingly ineffective. He also understands the importance of the search engines for his business. Continue Reading…

• What the hell is a challenger brand, and what makes it so yummy?

  By Paul Cash | CEO | Hurricane

  Any company, product or brand that is either No.2 or No.22 in its category or market has the potential to be a challenger brand. Think of the challenger as the underdog, the pirate, the rule breaker and you get the picture.

  What makes the challenger unique is that it looks at the conventions adopted by the market (niche or otherwise) and seeks to disrupt the status quo by offering a new perspective on the category or the market as a whole. This can often be driven by technology or service level innovations, challenging the existing price-models of the category or simply by way of creating a compelling brand attitude. Continue Reading at B2B Marketing Online