Author: Doug Kessler | Website | Twitter

Articles by Doug Kessler:

• Ten Tips for Cross-Promoting your Content, Part I

  As B2B marketing content libraries start to grow, our new challenges won’t be just how to promote our latest eBook or video or Slideshare. We now need to be thinking about a wider ‘Library Marketing’ strategy that looks at the entire content resource in the context of the conversion funnel. I wrote about this on

• Building Your Content Brand In The Content Marketing Arms Race

  A year ago, the new approach to Content Marketing (as practised on the Internet) was a pretty exciting concept.

  We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets.