Author: Deni Kasrel | Website | Twitter

Deni Kasrel is a seasoned (slightly spicy) strategic communications specialist. She helps companies build their brands and engage with communities to sell more stuff. Deni is versed in both traditional and digital communications, with emphasis on content strategy, website development and social media marketing.

Articles by Deni Kasrel:

• Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era

  When Clara Shih says social networks are great tools for customer relationship management you can trust she knows what she’s taking about. After all, Shih created Faceconnector, an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era, which is chock full of insights on how to use social

• Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin

  Is podcasting right for your B2B content marketing strategy? Do you have the resources available to get started?

  These are just a couple of questions we ask podcast pro, Steve Lubetkin. He’s known on Twitter as @podcaststeve and heads up Lubetkin Communications and its subsidiary Professional Podcasts. Enjoy the interview!

• How To Leverage LinkedIn For Sales

  In the B2B market, where there’s often a long cycle from first touch to sealing the deal, trust and rapport are critical to the sales process.

  Colleagues who can vouch for your quality of service, and be a source of leads, help grease wheels too. It’s all about creating relationships.

• 7 Tips To Create A Corporate Social Media Policy

  One of the biggest concerns companies have about social media is employees may misuse it. This misuse can come in a variety of forms to include an employee:

  • Posting something on social media that makes the company look bad
  • Posting confidential information (perhaps unintentionally)
  • Spending too much time on social media sites, which cuts into productivity
  • Unwittingly downloading an application that endangers the business’s IT environment

  These are all legitimate cause for concern. Does this mean your company should steer clear of social media? Continue Reading