Author: Dan O'Brien | Website | Twitter

Articles by Dan O'Brien:

• The Future of Marketing: The Greatest Marketing Challenge of our Age (Part 3)

  Welcome back to the third and final installment (part one and part two) of The Future of Marketing series.  I believe the greatest marketing challenge (and opportunity) for the future is mastering “channel strategy.”  What’s channel strategy?  It’s the strategic deployment of a marketing budget into media channels that will most effectively attract the largest

• The Future of Marketing: Will You Adapt? (Part 2)

  Welcome back to the future. In my last post I challenged you to see if you can survive the future of marketing. It won’t be “futuristic”, but it will be very different from the traditional methods used now. In my last post I introduced you to Jessica, a 25-year-old professional working in the year 2020 who showed us how technology innovations will change marketing. In this post, I’m going to focus more on the marketing opportunities that complement the technology of the future, so we can see how channel marketing strategies will change.

• The Future of Marketing

  It’s easy to be impressed by new smart phones, touch screen displays and other technologies that seem to appear out of nowhere. But there’s always evidence right in front of us that reveals what our lives might be like in the future if we only pay attention. These changes have, and will have profound effects on marketing.

  Individually they can be viewed as breakthroughs, but they complicate marketer’s ability to achieve ROI. Why? Innovations don’t integrate well with established technologies.