Chris Snell | B2Bbloggers.com

Author: Chris Snell | Website | Twitter

Articles by Chris Snell:

B2B Lead Gen: Appointment Setting vs. Qualified Sales Opportunities
So here’s a big can of worms that I’m not afraid to open – What’s the difference between appointment setting and sales qualified leads? Well, here we go…

In outbound B2B lead generation, there are typically two ways that an organization’s sales team is getting in front of their prospects: they’ve got themselves either an in-house team or a vendor supplying them with either appointments or qualified sales opportunities. The size and effectiveness of your sales team should play a factor as to which outbound effort you utilize.
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Hi, I'm @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

B2Bbloggers.com is an online magazine for B2B marketers. Our goal is to engage, educate, and make it easier for B2B marketers to find the information they care about to do their jobs successfully.

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