Author: Billy Mitchell | Website | Twitter

Billy Mitchell is the president and creative director of Atlanta-based B2B marketing firm MLT Creative. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative’s services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Articles by Billy Mitchell:

• Who Cares About Your Klout? Do you?

  It’s a question that is starting to require serious consideration.

  How seriously should we take social media scores and awards? I’m not really sure, but I am interested. Are you?

• Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It?

  Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. And join him tonight for #B2Bchat as our first guest moderator.

  If you’re looking for reasons not to make Twitter part of your plan,I can think of three …

• Are You Hungry For More B2B Sales?

  Of course you are. You have an insatiable appetite for new business.

  You know your products and services, features and benefits and unique selling propositions.

  The meeting was pre-qualified, you know your competition’s weaknesses and you’ve done enough homework to know the prospect’s needs. You have Alec Baldwin’s “Always Be Closing” speech echoing in your ears. You know it all.

  Put the coffee down. You don’t know nearly enough. Continue Reading