Author: Barbra Gago | Website | Twitter

Barbra Gago (@barbragago) is the Social Media Manager–Inbound Marketing & Content Strategist for Cloud9 Analytics. She has done web consulting, event planning, and fashion design, but her driving force is marketing through new media and how the evolution of technology affects the way we communicate.

Articles by Barbra Gago:

• 5 Ways Marketing Automation Can Funnel Better Leads to Sales

  From Sales and Marketing alignment to lead scoring and analytics, marketing automation can help Marketers funnel more, better quality leads to Sales, here are five ways.

• Beyond the Basics of Lead Scoring

  Once you’ve understood the basics of lead scoring, how do you move forward? This post touches on the process and steps you should take to implement successful lead scoring processes.

• 5 Basics of Lead Scoring

  Lead scoring can be a very complex process, consider this article an introduction to some of the basic concepts of lead scoring, and how it is used to manage your prospective customers as they move through the funnel and their level of interest in the solutions to their problems that your company provides changes.

• Community Leadership vs. Thought Leadership for B2B Marketers

  We know that social media is evolving business, so what does this mean for a B2B Marketer? Do we stay Thought Leaders? Or do we become Community Leaders?