Author: Anol Bhattacharya | Website | Twitter

Anol Bhattacharya (@B2Bento) is CEO of GetIT Comms, a marketing and communications consultancy for hi-tech and telco’s, where he helps clients  in the field of B2B marketing, demand generation, lead nurturing, social media strategy & interactive digital media for marketing initiatives and user experience design.

Articles by Anol Bhattacharya:

• Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

  The line between marketing and technology are not quite as demarcated as they they were years ago. So when Mitch Joel wrote a blog post on ‘Chief Marketing Technologist’, and Christopher Penn chimed in, how could #B2BChatters be far behind? This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Here’s

• Is It Time Now For A Chief Marketing Technologist? [#B2BChat]

  The scope, domain and form of marketing are changing continuously and rapidly. The “preferred” skill set for today’s marketers are undergoing a paradigm shift.

  In this week’s #B2Bchat, we answer the question, “Is It Time Now For A Chief Marketing Technologist?”

• #B2BChat: Metrics Reloaded

  If we imagine the story of B2B Marketing (in a social media context) as a tale of Arthurian proportions, metrics and measurement then would rightfully be the Fisher King. They would be the keys to proving Social Media ROI which, in this case, is equivalent to finding the Holy Grail.

  Join us for this week’s #B2BChat on Metrics Reloaded, Thursday, October 14, at 8pm Eastern.

• Content Strategy for Lead Nurturing [#B2Bchat]

  In B2B where there’s a longer sales cycle, a lead needs to be “nurtured” over time before they can mature into deals. Content plays a big role in lead nurturing, much like sunshine and water. Having a good content nourishment strategy can spell the difference between a lead becoming a deal, and one that ends

• All About Lead Nurturing – Really Customer Nurturing [#B2Bchat Recap]

  This week’s #B2BChat was yet another fast-paced exchange of insightful input as our participants tackled the ins and outs of lead nurturing. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc.

• Lead Nurturing Best Practices [#B2BChat]

  Not all prospects are ready to buy immediately, especially in B2B. Lead-nurturing campaigns therefore become imperative for transforming prospects into sales-ready opportunities. Success hinges on planning, creativity and technology working in tandem.

  In this week’s #B2BChat, we cover lead nurturing. Join us at 8:00 PM EST.

• Recipes For Great B2B Videos [#B2Bchat Recap]

  It was great to be a part of this week’s #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. There were several key points discussed and, as expected, the answers kept coming in at a hectic pace.

  Check the post for a recap of the discussion.

• Recipes for Great Viral B2B Videos [#B2Bchat]

  Social media is littered with countless “close encounters of the viral kind”, with most of these encounters being videos that transcend cultural barriers and achieve both cult and pop status. B2C businesses have exploited this for several years now and reaped mostly positive results.

  Which leads us to ask, can B2B video achieve the same impact as their B2C counterparts?

  Join us for this week’s #B2Bchat on B2B Podcasting and Video, Thursday, July 22nd, at 8pm Eastern (5pm Pacific).