7 Social Media And Content Marketing Articles You May Have Missed

With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web.

Here’s a round up in case you missed them.

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Has social media for business hit the mainstream?

Last month, SmartBrief on Social Media launched a competition to find a new guest columnist to serve as their SmartPulse Poll Analyst. SmartPulse is SmartBrief’s regular reader poll in the SmartBrief on Social Media newsletter (subscribe link) that tracks feedback from leading marketers about social-media practices and issues.

I was lucky enough to be selected as one of the four finalists. Each one of us had to submit a poll question and provide our analysis. The poll question I submitted last week was: Which statement best describes your business’ current approach to social media? Read the results and analysis over at the SmartBlog on SocialMedia.

To vote for me (thanks in advance if you do), you’ll need to be subscribed to the newsletter and respond to the SmartPulse poll question on Monday, October 18^th.

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Five Corporate Blog Must-Haves

One of the most common questions I am asked is, “What does it take to have a successful corporate blog?” While there are probably thousands of articles answering that question from an editorial perspective, the amount of information that exists from an operational perspective pales in comparison. And due to that, I find that I am spending as much time with my clients helping them organize themselves operationally for blogging as I do editorially.

From an operational point of view, there are five blogging systems that every corporate blog must have in place to ensure efficiency, responsiveness and just plain ole’ smoother sailing. Enjoy the rest of the article at the Content Marketing Institute.

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Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every introduction to content marketing, you also have undoubtedly heard (or read) phrases like, “you are now the media” and “think like a publisher.”

What you may be having a hard time finding after learning that “you are the media” and that you must “think like a publisher” is content to help you learn how to do so. This post is for marketers interested in learning how publishers think and act. It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities. Read how to begin thinking like a publisher at the Content Marketing Institute.

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B2B Guest Blogging – Is it right for my B2B blog?

Let’s face it, as B2B marketers, we’re all confronting the same challenge. We’re resource constrained, and at the same time, we must find new ways to attract and engage customers in an increasingly attention starved world. If you’ve started blogging as a way to accomplish those objectives, you have definitely made a great choice for the investment of your time, money, and energy.

This post and companion ebook answers one of the most commonly asked questions about a B2B blogging, “Is guest blogging right for my company?”

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Do’s And Don’ts Of Building A B2B Community On Twitter

In this article, I share my thoughts on building a following, really a community on Twitter. The five Do’s and the associated Don’ts of building a B2B community on Twitter are a perfect primer if you are just getting started with Twitter. The must Do’s are focused on Tweeting. By following these simple rules, you will begin attracting people with whom you can start conversations and build real life relationships.

I personally follow these rules, and yes, at times I may even break them. As they are designed to be guidelines, not laws. Ultimately, you should allow the circumstance to be your guide, keeping these rules in mind for sound decision making before posting your 140 characters. Check ‘em out at the Connected Marketer blog.

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10 Social Media & Content Marketing Questions You Must Answer

As the evidence mounts and the reports continue to show, spending on content marketing and social media is on the rise in B2B. With that said, the most important thing for you to remember about the state of marketing right now is that it’s just as much about the reinvention of your marketing strategy, as it is about the transformation of your marketing operations.

To help with more actionable tips, I offer a list of 10 questions you must answer as you begin deploying social media and content marketing in your organization. By no means is this an exhaustive list, just 10 to get you started..

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ROI Absent From Yet Another Marketing Meeting

Working with Eloqua on this post proved to be a fun experience. Who would have ever thought a cartoon could be relevant B2B content?

Author: Jeremy Victor | Website | Twitter

Jeremy's the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2Bbloggers.com is a B2B Marketing online magazine discussing the evolution of B2B marketing. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Get all the articles via email.