That is the question. Here’s our idea, create a forum where BtoB creative is judged and reviewed by You.
Participate In Our Inaugural Creative Review:
A Banner Ad by hitch
Instead of having me or some guest expert pontificate on the worth of a particular BtoB campaign, we want to create a dialog for marketers where you decide whether the creative rocks. Or not.
Here’s how it will work. Each week, we’ll post a campaign and some background on the advertiser and strategy. I’ll kick off the proceedings with some of my questions and impressions on a campaign. But then we turn it over to you to let everyone know what you think. Is the creative on strategy? Does it have a big idea? Is it differentiating? Does it resonate?
Along the way, we hope you’ll further your skills in assessing what makes truly great BtoB creative. And we hope that you have fun in the process.
To get started, we need your help.
Please consider submitting a BtoB campaign for review: print ads, online ads, direct mail, email, Web sites, any tactic is fine as long as it is BtoB. We’ll also need a summary of the creative brief (or the brief itself if you can share it).
Send your creative samples to adROCK@btobbloggers.com. Our hope is for this to be a weekly series and we are planning the first edition for next week, so we need your submissions, please share. And do let us know what you think of the idea by commenting below.
About the BtoBblogger: Marc Blumer is a Chicago-based B2B strategist, consultant, planner and copywriter. You can find him online at www.B2BMarketingMadeToMeasure.com and www.twitter.com/marcblumer.
